I get this question a lot on my Quora account, so I thought it worthwhile creating a complete guide. I understand why people ask the question. Selling gigs on Fiverr can feel like a crap-shoot to someone who’s just trying to break into the site.
(Here’s a snapshot of my account right now, as of November 2016.)
My Fiverr account creates a little side income, usually around $300/month, but mostly I use it as a feeder into my other businesses, so the value for me is primarily as a marketing tool. I prefer gigs that I can fulfill as products rather than services, so it only takes me about 10 seconds to fulfill a gig…not bad for $4. Of course, selling $5 gigs one at a time isn’t the way to make a killing on Fiverr. In another post I’ll talk about the gigs I sell, as well as advanced Fiverr strategies for those of you looking for $2,000/month or more from the Fiverr platform.
But right now, I want to talk about how to get your gigs sold by getting them ranked high enough to get attention. This is especially important because Fiverr has become so popular that most gigs are very high quality, and just getting a bunch of 5-star reviews means almost nothing in terms of getting a higher position on the search pages. You need to know how to elbow into the crowd to get your share of sales, too.
Here are my “secret” Fiverr gig ranking techniques:
1. Optimize your gig description, as follows:
Your gig description consists of both technical and human elements.
- If English is not your native tongue, get a native English speaker to edit it for you.
- Important things to know about how Fiverr uses Keywords.
- Fiverr keywords do not work the same way they do in Google. If you put “real estate newsletters” into Google, you’ll find businesses related to real estate newsletters at the top. If you do the same on Fiverr, you won’t get real estate newsletters. You’ll get lots of other things related to “real estate”. Even if your gig specifically sells “real estate newsletters”, you may not show up ahead of other results. In #6 below, I’ll explain more abut why that happens. But here’s my recommendation about creating the right keywords when you list your gig. Fiverr’s term for keywords is tags. It’s better to break apart keyword phrases when creating tags (remember they don’t work the same way Google search does). For instance, “graphic” and “design” rather than “graphic design”. Or “real estate” and “flyer” rather than “real estate flyer”.
- Research the right category and tags by looking at top sellers with similar gigs.
- Be crystal clear about what you do and do not offer. There’s a saying in sales: “A confused mind always says no.” Get an editor to give you feedback. Put your gig URL in the comments below and I’ll give you some feedback.
- Add samples to your gig, and make sure they’re really your work.
- Should you use a video? Video can help you get higher in search results, but in my experience, it’s only one small element in the overall ranking formula.
- Be friendly and positive. Reassure the buyer that you understand their fears and hopes about using Fiverr. Below is a good example. I added the yellow highlighting to show you the places where Anna (the seller) reassures the buyer. First she says it’ll be incredible. Then she says that she’s worked with thousands of companies doing just what we want. Then she emphasizes that it will BE AMAZING. The rest of the description is just gig details, with a final invitation to order.
- Model other seller’s gig descriptions, but don’t copy them. You should bring your own personality into it. For instance, if I were modeling Anna’s description above, I might say, “My name is Linda and I’m passionate about making Animation videos. I’ve studied the art and science of making engaging, unique, interesting and motivating explainer videos. I’m ready to make yours, and you are going to LOVE it”.
- Create different gig descriptions for essentially the same service. Make some more serious than others, so you’re appealing to different kinds of buyers.
2. Get a cluster of sales quickly.
Sales help your ranking probably more than anything else. Some people suggest creating a dummy buyer account on Fiverr and buying your own gigs 2 or 3 times over the next few days. I guess you could do that, but be careful…it could get you banned if Fiverr figures it out. Better would be to have your mother, brother, best friend, writing group, etc, buy your gig…even if you have to give them the money to do it. Make sure you they all give 5-star feedback.
3. Get a lot of visitors to your gigs.
Visitors are lookers, not buyers. But having a lot of people showing interest in your listing may help it get ranked higher. I’m not really sure, but it can’t hurt to get traffic…after all, more visitors means more sales! There are several ways to get a lot of visitors to your gig:
1) Buy traffic. You can buy Fiverr gigs that will send visitors to your site (search “gig traffic”). Again, I’m not sure just random clicks will matter, but it might.
2) Post your gig on Twitter, FB, Instagram, Pinterest, Snapchat, etc. You can post it as a simple advertisement for your gig, or you can post it with content, such as a quote or example of what you’ve done in your gig. “Jason got 482 clicks to his website after buying this Fiverr gig: URL.”
3) If you have a list, promote it to your list. If you’re buddies with someone who has a list, ask if they’ll promote it to their list. You’ll definitely get a burst of buyers.
4. Respond to all messages and orders QUICKLY.
The faster you respond, the better you’ll rank. This goes for anything in your “To Do” list on Fiverr (orders, messages, and feedback reviews). On Fiverr, when someone buys from you, you must review them (always give 5-stars). The review request is counted as a message, and you must respond to it quickly. By the way, if your initial reviews suck, you might want to consider starting over with a new account. It’s almost impossible to recover from bad reviews. Experienced Fiverr sellers always test their gigs before they start selling them.
5. Avoid cancelling orders.
Cancellations will bring your ranking down. This is a difficult balance…you want to cancel orders rather than get less than 5-star reviews. But a better approach is to offer guaranteed service. For instance, you can offer to keep at it until the buyer is 100% satisfied. But it’s OK to cancel if there was a misunderstanding or someone ordered twice by accident. Be unfailingly polite.
6. Create five to ten gigs. Repeat all the steps in this post for each gig.
All your gigs can be similar…for instance, “I will create perfect EXPLAINER whiteboard videos” and “I will create perfect SALES whiteboard videos” and “I will create perfect REVIEW whiteboard videos.” The reason? Fiverr seems to rank SELLERS (not gigs) higher based on having more gigs, all getting sales, and all getting 5-star reviews in a shorter period of time. Compare these sellers:
Notice the gig with 20 sales is at the top, while the gig with 2,000 sales is on the 9th line…way below the “top of the fold.” Why is that? Several reasons:
- Faster response time by the seller at the top of the page.
- More recent sales and reviews. When a seller sells a cluster of gigs, ALL their gigs will rank higher. Your gig may be on line six, then you get four or five reviews, and suddenly your gig will be on line three.
- Having more gigs overall with a specific keyword tag will help a seller rank well for that term. For instance, suppose a seller (let’s call him Bob) has 10 gigs related to blog design but nothing related to blog content. Now, suppose a buyer (let’s call her Sue) enters the search “blog content” because she wants some posts written. She’ll see Bob’s gigs all over the top of her search results, EVEN THOUGH BOB DOESN’T HAVE A BLOG CONTENT GIG.
It seems like a lot of work to get ranked well, but here’s a quick summary:
- Spend time optimizing your gig description…friendly, clear, concise, use correct categories and keyword tags, use samples of your real work.
- Create 5 to 10 similar gigs for related but slightly different types of products.
- Get a cluster of gig sales by promoting in social media, through email lists, and to your close allies and family.
- Respond quickly to all messages, including reviews.
- Avoid cancellations, but cancel if it looks like a gig will get less than 5 stars. (Immediately delete any new gigs that get less than 5 stars.)
Understanding what Fiverr wants can give you a lucrative side income. In a later post, I’ll talk about advanced Fiverr techniques for making a full-time income.
Feel free to post your gig url below and I’ll try to have a quick look at your account and give you some feedback. ~Linda